Fast-fashion retailer Zara has changed the fashion industry. Zara’s strategy involves stocking very little and updating collections often. The main reason for Zara success is the instant fashion. This system consists of renewing the collections every week or every two weeks, instead of every 3 months as most designers do. All this is possible thanks to the work that is done on the street, with trend collectors who see what people want.
Then this is combined with its high logistics capacity, with factories and warehouses in all parts of the world. This allows them to have clothes quickly in all stores, with very short production times. This works because they always have clothes that are worn and nothing goes out of style
Contemporary Management 